The Second Derivative - Home of The Great Demo! Method and the DemoGurus Community Website

Organizations that implement the Great Demo! method enjoy many
of the following rewards:

   Sustained increases in new and current customer revenues

   Improved forecast clarity and predictability

   Increased revenue and profit per employee

   Ongoing cost-of-sales reduction

   Reduced time-to-proficiency for new sales and pre-sales staff

   Crisper qualification and generation of well-qualified prospects

   Increased deployment within current customers

   A cultural change resulting in a sharper focus on customers

Explore the Offerings we provide:

> Great Demo! Workshops and Seminars

> Great Demo! electronic and hard-copy Books

> DemoGurus™ the current best practices community web-site

> Coaching on value analyses, pricing, and related problems

The Second Derivative helps software organizations
achieve their sales and marketing objectives by
dramatically improving the success rates of their demos.

The Great Demo! method enables organizations to create
and deliver surprisingly effective software demonstrations.
The Second Derivative offers workshops, coaching and
consulting with a focus on the needs of organizations
developing and selling business-to-business software.

Put the "Wow!" into your demos!